The Evolution of Giving — reports

Philanthropy is changing. As donor motivations shift and wealth becomes increasingly tied up in non-cash assets, traditional fundraising models are being redefined. Whether you’re planning your own gift or guiding others, this series is designed to inform, inspire, and empower a new era of generosity.

Alberta Ballet’s Evolution of Giving reports explore this transformation—one asset class at a time. From real estate and securities to legacy gifts and emerging vehicles, these reports offer clear, accessible insights into how giving is evolving and what it means for donors, advisors, and charities alike.

Closing the Awareness Gap: Giving Smarter, Impacting More

Canadians give generously, yet many remain unaware of powerful giving methods beyond simple cash donations. The Evolution of Giving: Bridging Canada’s Donor Awareness Gap explores how tools like securities, real estate, registered funds, life insurance, and digital giving can amplify impact while offering donors significant benefits. This report reveals opportunities to unlock transformative funding for Canadian charities by raising awareness, helping donors align their generosity with their values and maximize the difference they make for causes they care about.

Discover the untapped potential of Real Estate giving in Canada.

This report explores how property can become one of the most powerful philanthropic tools available today. Drawing on Canadian data, donor case studies, and legal insight specific to Alberta, it offers practical pathways for transforming real estate—often a donor’s most valuable asset—into lasting community impact. Whether you're a donor exploring options or an advisor guiding others, this resource demystifies the process and outlines how giving real estate can create legacy, unlock tax advantages, and fund meaningful change.